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Lindberg: The Danish but special eyewear

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A while ago I received this invitation:

Lindberg launching at Visique Lindberg: The Danish but special eyewear

I’ve been wearing glasses as long as I remember and love design, so I thought why not check what Lindberg was about since I was not familiar with the brand yet.

And so I went to Visique Naccache where I was received by the shop’s optometrists and Mr. Gunter Wätchler, Lindberg’s Africa, India & Midlle East Sales Manager.

Mr. Wätchler took the time to explain everything to me. I was amazed by one big major fact:

  • Lindberg’s frames have no screws, rivets nor welds and they are entirely customizable

Lindberg is a Danish family business based in Aarhus, directed by architect Henrik Lindberg. The workshop was founded 28 years ago by his father to whom came the idea of Air Titanium revolutionizing the international market for eyewear. It was a unique product that had not been available before in shape and form. The company has been awarded with 62 of the most prestigious design prizes in the world and was featured in the Financial Times.

Above all, they have never used a single screw in any of their glasses!

So, after trying on several models, I ended up picking a version of this one:

LINDBERG 9804 RGB A Lindberg: The Danish but special eyewear

I patiently waited for a month to get my pair in this genius hard case:

Lindberg hard case Lindberg: The Danish but special eyewear

Discreet, space saver Lindberg hard case

I tested them for a couple of weeks:

Rita in Lindberg eyewear Lindberg: The Danish but special eyewear

Posing like a Danish model is definitely not for me :p

I tested the customization as well:

IMAG1093 Lindberg: The Danish but special eyewear

My name on the frame!

 There are many things I like about these frames:

  • They are really light on the face and the nose.
  • The design is very simple, streamline yet modern. Branding is very discreet, engraved on the inside. No in-your-face logo or brand showing anywhere.
  • The technical innovation is quite something. Makes ones look at the details of the frame and wonder how it was done.
  • Frame is flexible and tough at the same time. (A friend accidentally sat on it)

I bet that Prince Henrik of Denmark, Queen Elizabeth II, Miuccia Prada, Giorgio Armani, Robert De Niro, Roberto Cavalli, just to name a few customers, would agree with me icon smile Lindberg: The Danish but special eyewear

For more information about Lindberg, you can visit their Website.
For more information about Visique, you can check their Facebook Page.

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The post Lindberg: The Danish but special eyewear appeared first on ritakml.info.


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